Brand Services
Our services are designed to save the B2B marketer time and resource for the full lifecycle of an agency relationship. From finding the best new agencies to work with, to setting the partnership up for success, ongoing agency-client performance measurement and satisfaction; nurturing and growth of a successful and mutually beneficial partnership.
Agency search and selection
- Search and shortlisting of agencies; UK & globally
- RFP documentation review, creation, coaching
- RFP process lead / coordinator
- Agency on-boarding
- KPIs and objectives setting
- Commercials negotiation, pricing, SOW
Agency relationship management
- Agency performance and satisfaction measurement
- Review of KPIs and objectives
Agency ecosystem transformation
- Agency roster audit & transformation
- Agency capabilities audit